Locals 4 Good brand files

Locals 4 Good mails a beautiful 9x12 card every month to 10,000+ mailboxes in one neighborhood, with one business per trade on each card. Local owners donate to reserve their spot, and every donation funds hands-on design training for young people at The Missing Pixel Project, where award-winning professional designers mentor every student. Locals 4 Good is a fundraising program of The Quietly Working Foundation, a 501(c)(3) nonprofit.

A few kind requests
- Never invert the colors. The heart stays red and the letters stay black. On a dark background, use the stamp plate.
- Give the logo room to breathe: keep clear space around it about as tall as the letters in GOOD.
- Don't stretch, squash, rotate or recolor it, and don't add shadows, outlines or glows.
- On a busy photo, use the stamp plate so the logo stays clear.
- Smaller than an inch wide, use the heart on its own.

Our colors
- Heart red #E64247: The heart
- Logo black #1E1E1E: The letters
- Paper #FBFAF7: Backgrounds
- Postal ink #1F2A33: Text
- Deep Forest #4A5D44: Our green
- Stamp red #B42328: Postmarks and small touches

Our type
- Young Serif: Headlines (https://fonts.google.com/specimen/Young+Serif)
- Atkinson Hyperlegible Next: Body text, designed by the Braille Institute to be easy to read (https://fonts.google.com/specimen/Atkinson+Hyperlegible+Next)
- DM Mono: Postmarks and figures (https://fonts.google.com/specimen/DM+Mono)
All three are free from Google Fonts.

Locals 4 Good is a fundraising program of The Quietly Working Foundation, a 501(c)(3) nonprofit. EIN 20-5149597.
Questions? Write to support@quietlyworking.org or call or text (949) 373-3730.
